Marketing & Publicity

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Katie Boland
kathleenpboland [at] gmail [dot] com

I was the events and marketing manager at Catapult for 4.5 years before transitioning to freelance literary publicity in early 2022. My specialities are author tours, literary events, bookstore marketing, and academic marketing. Though I've worked with all different types of authors, my clients typically publish literary and upmarket prose. I keep my list small so as to give full attention to my clients, but I'm always open to hearing from authors who have a book publishing in the next 9-12mos. Email is the best way to reach me. Thanks!


Caroline Casey
caroline [at] carolinecaseyliterary [dot] com
carolinecaseyliterary.com

I provide strategic and marketing support for literary publishers and organizations. 

Alisha Gorder
alishabethgorder [at] gmail [dot] com
alishagorder.com

For six years I worked as a publicist for Counterpoint/Catapult/Soft Skull. I am interested in literary fiction and nonfiction, and have worked on campaigns such as Melissa Febos' BODY WORK, Lydia Conklin's RAINBOW RAINBOW, Edgar Gomez's HIGH-RISK HOMOSEXUAL, Marisa Crane's I KEEP MY EXOSKELETONS TO MYSELF, Courtney Maum's BEFORE & AFTER THE BOOK DEAL, and Matthew Salesses' CRAFT IN THE REAL WORLD, just to name a few. I can be contacted by email. 


Sarah Jean Grimm
pr [at] sarahjeangrimm [dot] com
sarahjeangrimm.com

I have over a decade of experience in book publicity with Dutton, Putnam, Crown/Hogarth, and most recently, Catapult/Counterpoint/Soft Skull Press. I feel that my career trajectory has gotten me closer and closer to the kinds of books I'm most passionate about—literary fiction and narrative nonfiction where language is as important as story—and that a publicist's genuine excitement about a book is a key that is often missing from in-house publicity assignments. In going solo, I intend to be selective about the projects I take on, so that my true enthusiasm for the work I'm representing can shine through. I'd love to consider your work for my schedule. If you're interested in seeing if we can be a good fit, please email me a query with a manuscript or short sample + a book description. 6-8 months lead time is strongly preferred.

Judy Herzl
connectthedotsmarketing [at] gmail [dot] com

I work with innovators and entrepreneurs, authors and creatives, and socially motivated organizations that seek help translating their passion into compelling marketing strategies and successful audience development. My clients benefit from innovative strategies, coupled with a collaborative approach that is designed to build upon their own highly developed knowledge base. The result: outstanding outcomes born of a win-win attitude. My services include integrated assessment and evaluation, strategic planning and a portfolio of marketing, coaching and consulting services that are designed to bring together the best of still valuable traditional models while at the same time utilizing evolutionary principles of sufficiency and systems thinking. On a practical level, I use a combination of marketing know-how served up with insightful and compassionate mentoring to help my clients discover the hidden potential in their business and creative work. I mentor my clients because I want them to feel empowered and able to trust their instincts. I develop trainings, retreats and focus groups, offer workshops on feminine leadership and sufficiency themes; and deliver presentations for conferences, retreats and other gatherings.

Amanda Inman
inman.amanda9 [at] gmail [dot] com
amandapaigeinman.com

I love reading and working with literary fiction and nonfiction. I worked at PRH for two years, across three different imprints, creating targeted social media marketing campaigns. I currently work as a marketing manager for a rare and antiquarian book dealer. I have experience working with photoshop and Canva. 

Bradley Jones
bradleyneiljones [at] gmail [dot] com

Senior independent film and literary publicist with expertise working with filmmakers and authors on films and fiction and nonfiction books, including memoirs, novels, poetry, and short story collections.

Cassie Mannes Murray
cassie [at] pinestatepublicity [dot] com
pinestatepublicity.com

I founded Pine State Publicity after four years on the agenting side of publishing and three years working on design and marketing for Lookout Books and Ecotone Magazine. At Pine State, we hope to leverage the publicity playing field for independent publishers and authors through innovative publicity strategy and by taking on books that are considered "too hard to sell" or "too weird to sell." We write a newsletter about publicity too: pinestatepublicity.substack.com.

Allison Paller
allisontamarkinpaller [at] gmail [dot] com

I specialize in publicity, web marketing, and brand strategy. I’m interested in politically-minded literature and literary non-fiction from around the world, preferably in translation.

Leah Paulos
leah [at] pressshoppr [dot] com
PressShopPR.com

Press Shop is a Brooklyn-based independent publicity firm. We've worked with a wide range of authors and publishers on serious nonfiction, memoirs, literary fiction, and academic and lifestyle titles. Among the books we've promoted: Jell-O Girls by Allie Rowbottom; Accidental Gods by Anna Della Subin; Abandon Me by Melissa Febos; Everyone On The Moon Is Essential Personnel by Julian K. Jarboe; 100 Times & Things To Do When You’re Goth in the Country by Chavisa Woods; and I Hate The Internet by Jarett Kobek. Other Press Shop authors include Keisha Blain, Neil deGrasse Tyson, James Kirchick, Katherine Stewart, Congressman John Lewis & Andrew Aydin, Timothy Snyder, Ruth Bader Ginsburg & Amanda L. Tyler, and Mary Childs. Press Shop also offers a range of Book Publicity Workshops for authors who want to learn how to line up media attention and promote their book effectively.